Our new The By The Sea collection is inspired by the beach and seaside after our design team took a trip to Frinton beach. From deckchair stripes to colourful beach huts, the range evokes colours and textures of the ocean.

inspirational mood-boards
preliminary drawings
preliminary drawings


“After admiring the pretty patterns and colours of the row upon row of charming beach huts, we developed charcoal etched drawings taken from photos and memories. These were translated into the candy coloured beach huts print.”— Catherine Print Designer

discover our prints below 

rainbow rooftop blouse £35.00
rainbow beach hut print top £29.00
coming soon


Classic stripes are a staple this season, especially in our nautical-inspired By The Sea collection. Updated for spring/summer, the stripes appear on tops, blouses and dresses for a stylish take on summer weekend dressing.

discover our stripes below